We are proud (and humbled) that Tocquigny was named one of the top 3 interactive agencies in the nation by BtoB magazine alongside such luminaries as MRM and Digitas. More than anything, we’re thankful to our clients.
Here’s what BtoB says about their Top Agencies list: “Despite the still-sluggish economy, the top b2b agencies won new business and grew their overall revenue in 2011. While total ad spending in the U.S. increased in the low single-digits last year, many winners in BtoB’s Top Agency report saw revenue gains in the double digits.”
So how did we make the list? The same way you get to Carnegie Hall. Work. Work. Work.
In determining which agencies it would rank in its annual list, BtoB uses a set criteria which includes: innovative online marketing campaigns, percentage of business that is business-to-business, new client wins and effective use of new technologies. In 2011, Tocquigny accomplished all of that and more.
Here are some standouts from our work in 2011:
- The agency’s social media campaign strategy for Insperity;
- The integrated “VoIP Brand Launch” campaign for Momentum Telecom, which included a website, social media and lead-gen campaign; and
- The “Oracle Migration” lead-generation campaign for Teradata, which included online advertising, email, search, social media and direct mail.
Score another win for A Measured Approach™.
Enjoy the whole article here.
And watch out. We’re going for #1 this year.